Snoop Dogg Net Worth
Snoop Dogg is an American rapper, media personality, and entrepreneur with an estimated net worth of $160 million. His fortune originates from more than 35 million albums sold worldwide, high-profile commercial brand partnerships, television contracts, and ownership of Death Row Records. After rising to fame on Dr. Dre’s 1992 classic The Chronic, he became one of the world’s most ubiquitous commercial brand ambassadors and acquired his foundational label Death Row in 2022.
| Full Name | Calvin Cordozar Broadus Jr. |
|---|---|
| Net Worth | $160 Million |
| Born | October 20, 1971 |
| Age | 55 |
| Birthplace | Long Beach, California, USA |
| Nationality | American |
| Occupation | Rapper, Media Personality, Entrepreneur |
| Source of Wealth | Music Catalog, Commercial Brand Deals, Death Row Records, Media Contracts |
| Annual Earnings | $20 Million |
| Height | 6 ft 4 in (193 cm) |
| Spouse / Partner | Shante Taylor |
| Children | 4 |
| Last Updated | September 26, 2026 |
| Social Profiles |
Who Is Snoop Dogg?
Calvin Cordozar Broadus Jr. was born on October 20, 1971, in Long Beach, California. His mother, Beverly Broadus, nicknamed him “Snoopy” as a child due to his love of the cartoon character, while his father, Vernell Varnado, was a Vietnam veteran and singer who left the family during his infancy. Raised by his mother and stepfather in Long Beach, Broadus sang in the choir and played piano at the Golgotha Trinity Baptist Church. He attended Long Beach Polytechnic High School, graduating in 1989.
Following brief periods of teenage incarceration for misdemeanor drug possession, Broadus committed himself to music, forming the underground rap trio 213 alongside his cousin Nate Dogg and friend Warren G. After a homemade 213 demo cassette was passed to producer Dr. Dre, Broadus was invited to audition in early 1992, setting his historic hip-hop career in motion.
How Did Snoop Dogg Build His Fortune?
Broadus gained national acclaim in 1992 guest-starring across Dr. Dre’s seminal album The Chronic, performing on the iconic single “Nuthin’ but a ‘G’ Thang”. In November 1993, he released his solo debut, Doggystyle, on Death Row Records, which made history as the first debut album to enter the Billboard 200 at number one, generating 4x Platinum sales powered by “Gin and Juice” and “Who Am I (What’s My Name?)”.
After releasing Tha Doggfather in 1996 and spending three years on Master P’s No Limit Records, Broadus achieved a monumental pop crossover in 2004 with the Pharrell Williams-produced smash “Drop It Like It’s Hot,” scoring his first solo Billboard Hot 100 number-one single. In the 2010s, he evolved into a mainstream commercial icon, starring in VH1’s Martha & Snoop’s Potluck Dinner Party with Martha Stewart and launching his best-selling 19 Crimes “Snoop Cali Red” wine collaboration.
In February 2022, Broadus acquired the trademark and catalog rights to Death Row Records and headlined the Emmy-winning Super Bowl LVI Halftime Show alongside Eminem and 50 Cent. In 2024, he earned over $10 million as NBC’s prime-time special correspondent for the Paris Olympic Games and joined the coaching panel on NBC’s The Voice. Reconnecting with Dr. Dre for their collaborative album Missionary and launching the Gin & Juice beverage brand, Broadus remains one of the richest rappers and most beloved figures in global pop culture through 2026.
How Does Snoop Dogg Make Money?
Broadus' annual income exceeds $20 million, fueled by corporate advertising contracts with Skechers and Corona, NBC broadcasting salaries, 19 Crimes wine royalties, and Death Row catalog streams.
| Income Source | Estimated Amount | Share of Total |
|---|---|---|
| Commercial Brand Endorsements & Advertising (19 Crimes, Skechers, Corona) | $140 Million | |
| Global Concert Tours & Festival Headlining (Puff Puff Pass, High School Reunion) | $130 Million | |
| Multi-Platinum Album Sales & Streaming Royalties (Doggystyle, Tha Doggfather) | $95 Million | |
| Television Broadcast Contracts (The Voice, NBC Olympics, Potluck Dinner Party) | $65 Million | |
| Death Row Records Brand Ownership, Master Catalog & Gin & Juice Spirits | $70 Million | |
| Total Career Earnings | $500 Million | 100% |
ⓘAll figures are estimates compiled from publicly available information and are reviewed and updated regularly by the NetWorthTRP research team.
Snoop Dogg Net Worth Over the Years
Broadus' net worth grew from $150 million in 2021 to $160 million in 2026, supported by high-profile broadcasting contracts at the Paris Olympics and commercial beverage ventures.
| Year | Estimated Net Worth | Notes |
|---|---|---|
| 2021 | $150 Million | Scaled 19 Crimes wine line and joined Def Jam Recordings as Executive Consultant |
| 2022 | $155 Million | Acquired Death Row Records brand and headlined the Emmy-winning Super Bowl LVI Halftime Show |
| 2023 | $158 Million | ompleted the 33-city High School Reunion Tour alongside Wiz Khalifa |
| 2024 | $160 Million | Earned $10M+ as NBC's special correspondent at Paris Olympics and joined The Voice |
| 2025 | $160 Million | Co-launched Gin & Juice RTD cocktail enterprise with Dr. Dre and released Missionary |
| 2026 | $160 Million | Sustained $20M+ annual commercial endorsements and Death Row digital royalties |
Snoop Dogg's Houses, Cars & Assets
Broadus' asset portfolio is headlined by 100% ownership of the Death Row Records brand, his Inglewood production studio compound, and a collection of custom classic lowriders.
| Type | Description | Estimated Value |
|---|---|---|
| Royalties | Multi-platinum master recording, songwriting & publishing catalog rights (including "Gin and Juice" and "Drop It Like It's Hot") | $45 Million |
| Business | 100% intellectual property & brand ownership of Death Row Records | $40 Million |
| Business | Co-founder equity stake in Gin & Juice ready-to-drink beverage company (with Dr. Dre) | $30 Million |
| Business | Casa Verde Capital (cannabis & wellness venture capital investment fund portfolio) | $25 Million |
| Property | The "Mothership" production studio compound and creative complex in Inglewood, California | $5.5 Million |
| Property | Luxury 6,500 sq-ft residential compound in Diamond Bar, California | $3.5 Million |
| Jewellery | Custom diamond Death Row chains, bespoke medallions, and luxury watch collection | $3.0 Million |
| Vehicle | Custom classic lowrider collection (including customized 1967 Pontiac Parisienne & 1968 Buick Riviera) | $650,000 |
| Vehicle | Rolls-Royce Ghost & custom Cadillac de Ville "Snoop DeVille" | $550,000 |
ⓘAll figures are estimates compiled from publicly available information and are reviewed and updated regularly by the NetWorthTRP research team.
Snoop Dogg's Personal Life
Broadus married his high school sweetheart, Shante Taylor, in June 1997 at the Ritz-Carlton in Marina Del Rey, California, later renewing their wedding vows in 2008. The couple have three children together: sons Corde and Cordell, and daughter Cori, while Broadus is also father to a son, Julian Corrie Broadus, from a previous relationship. The family resides in a private residential compound in Diamond Bar, California. A dedicated youth sports advocate, Broadus founded the Snoop Youth Football League (SYFL) in 2005, providing athletic coaching and academic mentorship to thousands of inner-city children across Southern California and producing multiple future NFL athletes.
Snoop Dogg vs Dr. Dre: Net Worth Comparison
While longtime collaborator Dr. Dre reached billionaire status through the Beats hardware sale, Snoop's $160 million fortune reflects unmatched commercial brand versatility and multimedia broadcasting dominance.
 Snoop Dogg |  Dr. Dre | |
|---|---|---|
| Net Worth | $160 Million | $1 Billion |
| Age | 55 | 61 |
| Nationality | American | American |
| Occupation | Rapper, Media Personality, Entrepreneur | Record Producer, Audio Entrepreneur, Rapper |
| Source of Wealth | Music Catalog, Commercial Brand Deals, Death Row Records, Media Contracts | Beats by Dre (Apple Acquisition), Aftermath Entertainment, Music Catalog |
Snoop Dogg Net Worth: Frequently Asked Questions
How did Snoop Dogg make his money?
Snoop Dogg built his fortune through thirty years of multi-platinum record sales, lucrative commercial endorsements with brands like Corona and Skechers, purchasing the Death Row Records catalog, and television contracts with NBC.
What is Snoop Dogg's net worth in 2026?
As of 2026, Snoop Dogg has an estimated net worth of $160 million, ranking him among the wealthiest and most commercially recognizable figures in hip-hop history.
How much does Snoop Dogg make from endorsements?
Snoop Dogg generates over $10 million annually from commercial sponsorships and brand partnerships, including campaigns with 19 Crimes wine, Skechers, Corona beer, and BIC lighters.
Does Snoop Dogg own Death Row Records?
Yes, in February 2022, Snoop Dogg acquired the brand trademark and catalog rights to Death Row Records from MNRK Music Group, returning full ownership of the legendary label to his independent control.
Where does Snoop Dogg live?
Snoop Dogg primarily resides in a 6,500-square-foot residential compound in Diamond Bar, California, while operating his creative media production headquarters, "The Mothership," in Inglewood.
Sources: Billboard, Forbes, Wikipedia — Last updated September 26, 2026
Net worth figures are estimates based on publicly available information, including reported earnings, endorsements and asset values. Actual net worth may differ and is not independently verified or audited.
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